Question: What animal is featured on the Porsche logo?
Show answer
A black horse.
The iconic Porsche logo prominently features a rearing black horse, set against a gold shield background. This emblem is more than just a symbolic representation of speed and power; it is deeply rooted in regional history and carries with it a tale of the brand’s origin and aspirations.
The horse and the shield are borrowed elements that pay homage to the coat of arms of both the city of Stuttgart, where Porsche’s main offices are located, and the Free People’s State of Württemberg, the historical region in which Stuttgart resides. The city of Stuttgart itself was originally founded on a stud farm, which is why a horse became an integral part of its coat of arms. In essence, the horse symbolizes the city’s historical connection to horse breeding and equestrian heritage.
Flanking the horse in the Porsche emblem are antlers and red and black stripes, both of which are derived from the coat of arms of Württemberg. The colors and the overall design of the emblem reflect the rich traditions of this region in southwestern Germany.
Ferdinand Porsche, the founder of the company, wanted the company’s crest to embody both the regional roots of Stuttgart and Württemberg and the dynamic essence of the automobiles he intended to produce. Hence, the inclusion of the spirited stallion, embodying both the history of Stuttgart and the forward drive and power of the vehicles.
Over the years, this logo has become synonymous with luxury, performance, and high-quality engineering, representative of the brand’s commitment to excellence. Every Porsche vehicle proudly bears this emblem, serving as a reminder of the brand’s heritage, its foundational principles, and its unyielding pursuit of automotive perfection.
