Question: In which year was the blue M&M first introduced?
Show answer
1995.
The introduction of the blue M&M is an interesting chapter in the history of one of the world’s most recognizable candies. M&Ms, produced by Mars, Incorporated, have been a staple in candy bowls, Halloween bags, and movie theaters since their creation in the 1940s. Over the years, there have been several color variations of the candy, but the addition of the blue M&M in 1995 stands out as a particularly memorable event.
The decision to introduce a new color came about as a result of Mars phasing out the use of the dye Red No. 2 in the 1970s. This decision was made because of health concerns surrounding the dye, which led to its ban in many countries. As a consequence, red M&Ms were removed from the mix for a number of years. While red M&Ms would later make a return using a different dye, this initial removal opened the door for considering other color variations.
In 1995, Mars decided to let the public vote on a new color. The options available to voters were pink, purple, and blue. The voting campaign was a significant event, marked by widespread advertising and promotions. People across the United States sent in their votes, and when the results were tallied, blue emerged as the clear winner.
Following this, the blue M&M was officially introduced to the public and quickly became a staple in the regular color lineup, alongside brown, yellow, red, green, and orange. The introduction of the blue M&M was not just about adding a new color; it was an example of how a brand can engage with its audience and make them a part of its evolution. It demonstrated Mars’ knack for marketing and its commitment to keeping the M&M brand fresh and relevant. Today, the blue M&M is as iconic as any of the original colors.
