Which artist designed the logo for Chupa Chups?

Salvador Dali.

The logo for Chupa Chups, the famous Spanish lollipop brand, was designed by the renowned surrealist artist Salvador Dalí in 1969. Dalí, best known for his dreamlike paintings such as The Persistence of Memory, was approached by Enric Bernat, the founder of Chupa Chups, to create a fresh and distinctive logo for the brand.

Dalí reportedly took just about an hour to sketch the design while sitting in a café. His creation featured a daisy-like shape surrounding the brand’s name, making it visually appealing and easily recognizable. One of the most significant aspects of Dalí’s design was his decision to place the logo on top of the lollipop, rather than on the side. This ensured that the logo was always visible and not distorted by the wrapping process, a clever marketing decision that contributed to the brand’s lasting identity.

Dalí’s Chupa Chups logo remains one of the most iconic brand designs in the world. It retains much of its original style even today, proving the effectiveness of his artistic vision. The collaboration between a leading avant-garde artist and a confectionery company was unusual at the time but demonstrated the power of art in branding.

Thanks to Dalí’s genius, Chupa Chups achieved not only commercial success but also a strong cultural presence. The logo is still widely recognized across the globe, a testament to the impact of Dalí’s artistry in both the fine art and commercial worlds.